Latest iPhone Is Not A Gr8 Step Up On The Old Model
By the time you read this, the queues at Apple’s doors to snap an iPhone 8 will be imminent or maybe even already dispersed.
There is a feeling in the market, though, that they may be shorter than usual. This is partly because it is not a huge upgrade on the iPhone 7.
In fact, it will be so similar that some commentators are unsure why Apple has not called it the iPhone 7S, in line with previous practice.
Then, of course, there is the iPhone X to come on November 3, which, as long as they can afford the whopping price tag, Apple devotees will be salivating over.
Whilst this weekend’s release will have Apple’s whizzy new A11 Bionic chip on board and a sharper, higher resolution, 1,334x750-pixel full HD screen, other improvements are thin on the ground. Meanwhile, the tenth anniversary celebration model to come promises a resolution of 2,436x1,125 pixels in a 5.8 inch screen along with much improved camera and video playback specifications.
The other big iPhone X feature is, of course, FaceID, which almost everyone has seen spectacularly fail at the launch demo.
Apple says that was because too many people with unrecognised faces had been handling the phone whilst setting up the event. Time will tell.
However, the claims make it sound better than other face recognition solutions around today, in that it can see in the dark and will work if the subject is wearing a hat or even some glasses.
But how good an investment will these be?
An iPhone 8 at £699 or iPhone X at £999, they are both rather expensive for what they are.