Apple’s Ipad Plan May Backfire As Schiller Is Not PC
Apple says it is targeting PC users, to tempt them to move to iPads instead, with its latest launch.
Early reaction on the Net suggests the move may backfire.
The company took to the stage last week, accompanied by the usual razzmatazz, to introduce the iPhone SE and iPad Pro to the world.
The former is a replacement for the iPhone 5S, its smallest model.
The latter is a pair of new high powered iPad models, in 9.7 inch or 12.9 inch options, intended to compete with the PC in the business market.
Phil Schiller, senior vice-president of worldwide marketing, took time out to observe how sad it was that 600 million of the PCs in use today were over five years old.
Some of the audience thought that was a cheap shot. Reaction was swift.
The Twittersphere was awash with indignant responses.
These ranged from those who thought that their investment in a computing device should last at least five years to those who found upgrading and transferring stuff to a new model a real nuisance.
Quite a few observations focused on the perceived wastefulness of the IT industry and concern that many products enjoy only a short lifespan before being superseded by a later version.
With the larger iPad pro costing over £800 when a keypad is added, it might be capable of acting like a laptop, but can it really compete?
The lack of on board file storage is a huge difference when without wifi, or a more expensive 4G connection, nothing can be saved or retrieved.
Mr Schiller may have thought he was having a laugh – actually, he probably was!
