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PC PAL is the UK's award winning Computer, Laptop, Mac & Smartphone support specialists, with experienced, qualified & local Computer Engineers based in your area. We are a name that local people have come to recognise and trust. Please take a moment to read our feedback from our loyal customers, or find your local PC PAL Engineer.
Tech News 14th March 2012 2385

An "experiment" which involved using homeless people as mobile wi-fi hotspots has attracted criticism, forcing the advertising agency behind it to defend itself.

A division of Bartle Bogle Hegarty (BBH) equipped 13 homeless people with 4G mifi devices in Austin, Texas.

It suggested the public pay $2 (£1.30) for 15 minutes' access to the net.

Comments posted to the BBH's site accused the project of being "unseemly" and "wrong".

Members of Twitter asked "what has this world come to?" and accused the project of being a "gimmick".

However, others praised the idea as being "inspirational" and a chance to create a "positive interaction between the public" and homeless people.

What do you think of the idea?

Read the full story on the BBC News website https://www.bbc.co.uk/news/technology-17345926

PC PAL Team

PC PAL is the UK's award winning Computer, Laptop, Mac & Smartphone support specialists, with experienced, qualified & local Computer Engineers based in your area. We are a name that local people have come to recognise and trust.

Please take a moment to read our feedback from our loyal customers, or find your local PC PAL Engineer.

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